5 SECONDS OF SUMMER

October 27, 2014

 

In July 2014 I was asked to submit a handful of designs to a merchandise pitch for 5 Seconds of Summer based on some work of mine that the bands management had seen. What was originally supposed to be a small project turned into a fairly substantial project when the band responded so positively to the designs. The skull logo that they now use in their key branding was a quick doodle that I made at the time for a lanyard design!

I have since gone on to make in excess of 200 designs for the band for retailers such as Primark, Pull & Bear and Hot Topic amongst many others. Below are a few examples of pieces I have done. I prefer to stay on brand with these guys (particularly as I was at the helm of that branding) but there is a lot of scope within the brand to get creative.



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